Integration of Intellectual Property strategy with innovation strategy

“

One way of assessing the business value of an invention is to consider the patent's role in the company's overall innovation strategy. A study of over 100 companies' patent portfolios and practices revealed that the structure of successful patent portfolios is closely connected to particular innovation strategies. Best practices to manage innovation and create intellectual property vary by time-to-prototype and time-to-market; unsurprisingly, practices for managing and leveraging IP vary along the same axes. The matrix of factors created by overlaying IP attributes on innovation strategies can be used by company patent committees and R&D managers to guide decisions about whether, how, and where to protect new technologies.

”

(Paul Germeraad 2010) ^

Strategic Vision

Knowledge is power in developing and implementing strategy. Ignorance is neither a defense nor an excuse in attempts to navigate the IP landscape. Utilizing our patent search tools, we can help you understand more about your patent portfolios enabling you to executive better business strategies.

Accounting Rules

Resources are limited. Which patents should we maintain? How do we best patent search? Should we maintain international fees? Which patents pay the best royalties? How should we valuate newly acquired patents under FASB regulations^ on intangible assets? Such questions are essential to perform IP audits consistently. A major limitation to making this happen is the lack of organization. With IP Street, we can help you quickly and easily search your universe of patents to get your 'House in Order.'

Brand Strategy

Yes, patents do relate to marketing strategy. A firm's brand power is a function of the belief that its products have sophisticated, state-of-the-art, and proprietary technology. Learn more how to identify the key technologies that are embedded into your brand promise using our search tools and patent database.

Licensing Strategy

What is a normal royalty fee? How are fees generally determined? How can we grasp which patent portfolios are the best bang for the buck? With IP Street, you can demystify the complex which enables you to identify both inbound- and outbound- licensing strategies.

IP Portfolio Strategy

Developing a portfolio strategy requires understanding the temporal effects of the economy, competitors, and internal development. Using IP Street, you can have a sharper vision of what is, so you can engineer what will be.

Talent Management

Managing human capital is fundamental for a company's success. Merged with IP capital, a new realm of Intellectual Capital needs to be carefully considered. Alone, patents and inventors are important. But together, their synergies may be invaluable to a firm. Know which patents matter, which inventors matter, and which inventors play nice together. Whether you are searching to hire a new inventor, wanting to monitor inventor productivity, or wanting to analyze your inventor networks (relationships among inventors), IP Street simplifies the complex to provide meaningful insights.